It's Friday afternoon and I was winding down preparing for a weekend of relaxation and an evening watching a highly anticipated movie. I decided to read a few articles in the MSDN Magazine that arrived yesterday and I came across something that surprised me, a Microsoft Tag at the bottom of an advertisement. The tag was just sitting there with the word "Surprise" over it with no description of what it was or how to get the tag reader.
I thought this was interesting; I guess that who ever assembled the ad made the assumption that the readers of the Microsoft Development would be in-the-know and recognize what this arrangement of triangles was, know what to do with it, be surprised by its presence, and already have the tag reader on their phone and have their phone close by. That's silly! (the fact that I was surprised, did recognize what it was and had three phones laying under the magazine with the tag reader loaded has absolutly no influence on my evaluation here).
So I pulled out my phone, started the tag reader, and pulled up more information on the product being referenced. If you are interested in knowing to what it referred. Surprisingly the page to which it referred wasn't mobile friendly, so I used the option in Tag to e-mail the URL to myself.